This story sounds familiar. I got a press release. Yeah, yeah, yeah, I get a lot of those. Every single day. But this one caught my attention because it had liquor in it. Okay, a lot of the press releases I get actually contain alcohol. This one was about an alcohol delivery app. There are a couple of those already in market. But for some reason, I replied with a simple question: “what makes your app different from the other alcohol delivery apps in the market?” And thus, a little Q&A action was born. The Drizly alcohol delivery app launches tomorrow, so let’s get to it. Here, Drizly CEO and co-founder Nick Rellas, answers my questions:
What, in a nutshell, makes Drizly different from Minibar and Lash? How about from other delivery services like Caviar or Favor?
In Dallas, our key differentiator is our retail partnership with Goody Goody, who is the number one volume liquor retailer in the Dallas area. By partnering with Goody Goody, we are able to provide Drizly users a wide selection and great pricing across all beer, wine and liquor. The great thing about Drizly—and this is true across all the cities that we service—is that there is never a mark-up on the products sold. Every price you see in-app or on our desktop site, is the price you would see in store. We do charge a $5 delivery fee, but the delivery fee goes straight to the retail partner, not to Drizly.
How does it work?
Drizly partners with local retailers, like Goody Goody, to bring their inventory to your fingertips. Users simply download the Drizly app to a smartphone (iPhone and Android) or log on to Drizly.com, and with a few taps of the finger; your favorite beer, wine or liquor is en route to your doorstep. Drizly never touches a bottle of alcohol or a cent from the transaction; the Drizly retail partner is the one who fulfills the order and executes delivery.
Tell us about the founders and their backgrounds.
Drizly began in 2012 when my friend, Justin Robinson, and I were curious why we couldn’t get beer delivered when nearly everything else had become so readily available through technology. That casual curiosity quickly evolved into a fascination (or obsession, as some would call it) on why technology hadn’t been able to integrate into regulated industries like alcohol. Before long, we started down a path to figure out a way to legally work within the system to make alcohol delivery a reality. In 2013, Drizly officially launched in Boston and now that we have launched in Dallas, we have a footprint in 15 major cities across the country.
What do the founders like to drink when they’re not making badass alcohol delivery apps with bears on the logo?
I go for a Macallan, neat. After that, I go for Coors Banquet or Coors Light. My co-founder, Justin, likes a good Old Fashioned or a nice cold Modelo.
How do you choose the selection that appears in the app?
This is totally based on the local partner store. Our retail partners upload their inventory through our retail portal that is connected to the app, so what they have on the shelf (or what they upload) is what you’ll see available and can order in the app.
Who designed the interface?
Two of our designers were responsible for the interface. Nick Holroyd designed the app and Ariel Simon designed the web.
Is recording artist Drake involved somehow?
Contrary to popular Twitter belief, Drake is not involved.
Aw dang. What does the future hold for Drizly? Can I create a “foodbitch’s favorite cocktails kit” that other folks can add to their carts, for example? (Kidding. Not really.)
Drizly is continuing to increase its national footprint and adding more cities to the roster by the end of 2015 is a focus. Another key focus is to continually improve the customer experience both in-app and on Drizly.com, so as we grow and build our brand, we’ll look for partnerships with brands and curators to help develop more content to drive a bigger, better experience for our consumers.
So you’re saying there’s a chance. Well then! How can folks download Drizly, like, right now?
It’s very easy!
2. Sign up, enter your address, add your favorite beer, wine and liquor to your cart.
3. Check out, enter discount codes, pay and tip your driver, all right through Drizly.
4. In less than one hour, your alcohol will be delivered.
Easy as that. Well, Drizly launches tomorrow, folks. And the first 200 (I’m told) Dallasites who purchase those drinky drinks via the app will get a bonus T-shirt from local purveyors of cool duds, Bullzerk! Get to it.